Donna Hong November 4, Defining a target audience is essential to the success of your marketing campaign.
Part of that planning process involves—or should involve—deciding who will be on the receiving end of your marketing efforts. You obviously want as many people as possible to know about your business. Selecting a target audience will help save you resources.
Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply. Consult your business plan. Think about how your products or services fulfill a need or solve a problem for a potential customer.
Also, think about how you differ from other companies in your industry—what makes you stand out? Broadly think about who might be interested and who may benefit from having access to what you offer. Figuring out your selling point is the first step in identifying your ideal target audience.
Next, think about what information you need to know and why. What do you need to know about your potential customers in order to reach them? As you consult your business plan and decide who you want your audience to be, remember that it is ultimately about the customer.
Start with secondary research. There are a lot of existing sources that can help you pull together information about your industry, the market, your competition, and the broad potential customer you have already identified.
You never know—the research you need may indeed exist. This could involve surveys, interviews or even focus groups. Though primary research can be expensive, it could allow you to get answers to questions specific to your business. Develop a customer profile. This may include age, gender, location, ethnic background, marital status, income, and more.
Both types of information are essential for developing your customer profile. Demographic information will help you identify the type of person who will potentially buy your products and services.
Psychographic information goes one step further and nails down why that potential customer may buy. Find out where your audience is. Find out which websites they visit and which social networks they most frequently check.
Are they glued to their email? Are they addicted to apps? The information you put together for your customer profile, combined with knowing where your audience hangs out online or how they use technology, will facilitate the delivery of your message.
Before you begin marketing to your potential customers, make sure you know how you are going to track sales, interactions, requests for information, and more. All of these touch points are important to record. This information will help you identify trends, patterns, and possible areas of improvement, which will continually help your marketing efforts as your business matures.And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, [ ] Search for: amplify the good.
Learn who we are. About Us. Comments Off on Your Target Audience: A Lesson from Politics Posted in Blog, Nonprofit Branding, Nonprofit Communications as an environmental nonprofit, you may. By sharing our resources and a transparent view of our work with partners around the world, we can support economic and environmental development and achieve greater good.
water. As organizations around the world team up to combat the effects of climate . Like CMS’s prepackaged news videos and its relationship with television stations, these supporters, while certainly onetarget audience of the campaign, were not the target audience of the Thunderclap message itself; they were conduits of EPA’s message.
Selecting a target audience will help save you resources. Focusing on a portion of the people who might be interested in your products will allow you to communicate and engage with that segment more deeply. PUBLIC EDUCATION TO RAISE ENVIRONMENTAL AWARENESS3 Topic Material 5 Overview 7 Awareness and Education 9 PUBLIC EDUCATION TO RAISE ENVIRONMENTAL AWARENESS7.
Skills to be Developed In the process of identifying the target audience, con-. Choose your social media outlet based on your target audience. Facebook is far and away Americans’ preferred social media platform, Cone Communications found, so you shouldn’t plan a digital campaign without it. 3 Social Media Tips for Your Environmental Campaign; About Us.
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